EXXON ENERGY

To varying degrees, but all enterprises associations affected by the global crisis. However, declining sales it was uneven, the sales structure has changed significantly. The market appeared steady demand for clean food, bio-fertilizers, energy-saving technologies, etc. Crisis made consumers more cautious about acquisitions, take into account not only the price, but first quality. Environmental component clearly became the prominence.

In a global sense of the world crisis showed that society clearly was delayed by traditional technologies to regulate markets and stimulate further economic growth. SOAP bubbles economy, the continuing dependence on hydrocarbon sources of energy and as a consequence, growing environmental problems, as well as the uneven development of the territories, the escalation of local conflicts, floral and other revolution is the natural result of the established system.

The time has come to make the transition to a new development paradigm, which is more consonant with the goals of sustainable ecological development of the territories, has contributed to more effectively address the socio-economic problems. The new development paradigm, I think it should be, in terms of the future, more fundamental values. The transition from commodity economy to innovation, the development of energy efficiency, energy saving and resource saving technologies, investment in human capital, environmental protection, the need to pass on to future generations a better and sustainable world order – all this requires public green consciousness development paradigm.

If a new development strategy will be positively perceived by society, she, in turn, will require the enterprises as propagators of a market economy, transition and new green business-formats (models). The high quality of life of the population, including comfortable conditions of labor, consumption of clean food, healthy lifestyle is the strategic direction. The inhabitants of the territories through the mass media is motivated by ecological lifestyles, participation in projects for the conservation and improvement of the environment, which gives a greater sense of the existence of a clear vision of the future for themselves and their children.